As you all know, I am a huge fan of Starbucks, not because their coffee is great or their food is better than local places, but because Starbucks has become an American institution that defines the calendar year.
Take the holidays for instance. Starbucks makes the following changes:
A) They decorate their stores with garland, lights, ornaments, [...]
Starbucks is certainly a company that knows how to sell coffee. Heck, it was Starbucks that helped save us from the percolated Folger’s of yester-year. They even saved us from those coffee crystals that our grandparents swore by for years.
That is why many people are having a hard time with Starbucks’ new VIA Ready Brew instant [...]
Today, I received my package from Starbucks containing two packs of their new VIA ready brew instant coffee. It is not available locally here in Santa Barbara until the 29th of September, but you can order it online. I am impatient so I order one pack of Italian Roast and one pack of Columbia and [...]
