How a Bear Can Define the Holidays

December 8th, 2009

As you all know, I am a huge fan of Starbucks, not because their coffee is great or their food is better than local places, but because Starbucks has become an American institution that defines the calendar year.
Take the holidays for instance.  Starbucks makes the following changes:
A) They decorate their stores with garland, lights, ornaments, [...]

Simple, Yet Powerful Email Subject Usage

December 2nd, 2009

With the endless amount of spam swirling around the internet, the subject line becomes one of the most important parts of the email.   Afterall, each email is competing with every other email for my attention.
There are keywords like viagra, prescriptions, free, trial, etc that are immediate turn-offs that get deleted.  But every now and then, [...]

How A Droid Came Home With Me

November 23rd, 2009

I didn’t leave the house anticipating that I would have a new best friend upon arriving back at home.
I really went down to get a haircut, but the wait was so long, I moved on.  I parked a fair ways down the street, so I started walking back toward the car.
Then the Verizon Wireless store [...]

How Smartphones Have Personalities

November 17th, 2009

Today, I stopped by my local Verizon Wireless store to check out the Motorola Droid.  I will tell you that it looks better on paper and in pictures than it does in real life.
I then looked at the Blackberry Storm2 for comparison.  While it looks really cool, it sings to a different tune that many [...]

Those Simple Gifts

October 1st, 2009

A gift does not have to be big nor expensive and it must be given without any expectation of something given back in return.
Receiving a gift from someone, be it advice, an unexpected phone call, or even a small quarter can be powerful tool. It triggers those warm fuzzy feelings that makes us feel [...]

Why Starbucks VIA Ready Brew Will Succeed!

September 26th, 2009

Starbucks is certainly a company that knows how to sell coffee.  Heck, it was Starbucks that helped save us from the percolated Folger’s of yester-year.  They even saved us from those coffee crystals that our grandparents swore by for years.
That is why many people are having a hard time with Starbucks’ new VIA Ready Brew instant [...]

Don't Forget the Details!

September 19th, 2009

Today, I received my package from Starbucks containing two packs of their new VIA ready brew instant coffee.   It is not available locally here in Santa Barbara until the 29th of September, but you can order it online.  I am impatient so I order one pack of Italian Roast and one pack of Columbia and [...]

Communication Can…

September 17th, 2009

Communication can be a powerful thing.
Communication can bring synergy to the workplace.
Communication can save customers and increase revenue.
Communication can get you a raise.
Communication can get you through traffic and avoid congested areas.
Communication can get politicians elected.
Communication can solve problems.
Communication can make us happy.
Communication can …
What can communication do for you, personally, professionally, or romantically?

Building Confidence in Your Customers

September 11th, 2009

One of the most important qualities to companies is that their customer have confidence in their product.  So, how do you build confidence in your customers?  Simple, honest, heart-felt interaction.
Selling
When you interact with a customer, whether it is online, via email or phone, remember that you are NOT selling a product.  You are selling a [...]

YouTube Is For More Than Laughs

September 8th, 2009

When I saw this article by Medical News Today, I did a classic double take of the headline:
Clues To Brain Injury Symptom From YouTube Videos
When I talk about patterns and collecting data, finding new, cheap, and creative sources of data is often what separates the truly remarkable from the ordinary research projects.   Conducting brain injury [...]