Simple, Yet Powerful Email Subject Usage
With the endless amount of spam swirling around the internet, the subject line becomes one of the most important parts of the email. Afterall, each email is competing with every other email for my attention.
There are keywords like viagra, prescriptions, free, trial, etc that are immediate turn-offs that get deleted. But every now and then, an email marketer comes up with one that makes me stop in my tracks and grabs my attention.
The email I received was from Charley Kyd of ExcelUser. The subject was simply:
“Thank you, Aric”
These three words grabbed my attention because I felt as though I had done something for Charley that made me wonder what I was getting thanked for. While the content of the email offered his product at 50% off and some additional bonuses, I didn’t hesitate to open it.
This is an excellent lesson in using the subject line to relate to your customer in a simple and powerful way, putting your email at the top of the open list. Great job Charley!
